Bradley and Montgomery ›› News

Great Ideas Don't Take As Much Time As Many Ad Agencies Claim

Wed, 16 Nov 2011 14:57:16 -0500

Great Ideas Don't Take As Much Time As Many Ad Agencies Claim

Bradley and Montgomery Wins OMMA Award for Its Microsoft Internet Explorer 9 Work

Fri, 30 Sep 2011 15:01:00 -0400

Bradley and Montgomery Wins OMMA Award for Its Microsoft Internet Explorer 9 Work

Wow. Indiana users make more social media “asks” than any other state. 16% of total....

Thu, 12 May 2011 12:55:32 -0400

Wow. Indiana users make more social media “asks” than any other state. 16% of total. http://bamide.as/mzAlAf

Facebook has introduced Studio for agencies. What do you think? Good idea? Pandering?...

Wed, 20 Apr 2011 04:34:30 -0400

Facebook has introduced Studio for agencies. What do you think? Good idea? Pandering? http://bamide.as/fQRTCq

See our latest work for Microsoft Research. The Kinect for Windows SDK website....

Fri, 15 Apr 2011 00:28:03 -0400

See our latest work for Microsoft Research. The Kinect for Windows SDK website. http://bamide.as/eiG4MD

Joke overheard in the office today: An SEO expert walks into a bar, tavern, club, nightclub, lounge,...

Tue, 12 Apr 2011 08:47:38 -0400

Joke overheard in the office today: An SEO expert walks into a bar, tavern, club, nightclub, lounge, watering hole, pub…

Ok, we get it. It’s Friday. You don’t have to use it as an excuse to dig up the Rebecca...

Fri, 08 Apr 2011 16:24:08 -0400

Ok, we get it. It’s Friday. You don’t have to use it as an excuse to dig up the Rebecca Black song every seven days. Let it go, people.

The first entries for the #devunplugged contest are up. Check them out, vote and come back for more....

Wed, 06 Apr 2011 19:16:39 -0400

The first entries for the #devunplugged contest are up. Check them out, vote and come back for more. http://bamide.as/fbgEv1

You can now turn your house into a billboard. Is this too far? http://bamide.as/hiJfSB

Tue, 05 Apr 2011 11:48:48 -0400

You can now turn your house into a billboard. Is this too far? http://bamide.as/hiJfSB

Start your Monday with a great viral ad for a Japanese cellphone. Great idea and beautifully shot....

Mon, 04 Apr 2011 19:44:24 -0400

Start your Monday with a great viral ad for a Japanese cellphone. Great idea and beautifully shot. http://bamide.as/eR6AcN

RT @swevenben: BaM’s new IE9 campaign hits the charts!...

Fri, 25 Mar 2011 20:50:58 -0400

RT @swevenben: BaM’s new IE9 campaign hits the charts! http://www.visiblemeasures.com/chart_types/2/charts/1017/chart_campaigns

Give HTML5 Hell, boy. There’s still time to enter the #devunplugged contest. Unless you...

Fri, 25 Mar 2011 06:26:43 -0400

Give HTML5 Hell, boy. There’s still time to enter the #devunplugged contest. Unless you don’t want to win extra 9k. http://bit.ly/fMjjvJ

The Week in Ads: Microsoft IE9, Paul, Dove Men+Care

Mon, 21 Mar 2011 13:07:08 -0400

By: Jack Marshall

March 21, 2011

A look at some of the most creative and engaging ads from around the Web last week. Highlights include an extra-terrestrial encounter on the IGN homepage, Kittens with jetpacks on The Onion, and, of course, some Saint Patty’s Day tributes…

Product / Advertiser: Paul (Universal)
Vertical: Entertainment
Publisher: IGN.com

Product / Advertiser: Internet Explorer 9 (Microsoft)
Vertical: Technology
Publisher: The Onion

Advertiser: Men+Care (Dove)
Vertical: CPG
Publisher: FOX Sports on MSN

Product / Advertiser: Internet Explorer 9 (Microsoft)
Vertical: Technology
Publisher: Yahoo Sports

Product / Advertiser: Subway
Vertical: Quick Service Restaurants
Publisher: The Weather Channel

Product / Advertiser: Acura
Vertical: Automotive
Publisher: Wired

Product / Advertiser: Irish Spring
Vertical: CPG
Publisher: Break.com

Product / Advertiser: Jameson
Vertical: Beverages
Publisher: The Onion

Product / Advertiser: Lexus
Vertical: Automotive
Publisher: Comedy Central

Product / Advertiser: NCAA March Madness
Vertical: Entertainment
Publisher: New York Times

Posted on ClickZ

Our web takeovers for #IE 9 on @TheOnion and @FoxSports were recognized by @adtakeover....

Sat, 19 Mar 2011 06:03:25 -0400

Our web takeovers for #IE 9 on @TheOnion and @FoxSports were recognized by @adtakeover. http://bit.ly/ePgChw

300k views of @Mike-Tompkins version of Firework he did for us and #IE9 Haven’t seen it? What...

Fri, 18 Mar 2011 10:08:29 -0400

300k views of @Mike-Tompkins version of Firework he did for us and #IE9 Haven’t seen it? What are you waiting for? http://bit.ly/eQCSmj

Missed Yeasayer at the #IE 9 release party at #SXSW? Well, here’s a video of them performing...

Thu, 17 Mar 2011 09:36:51 -0400

Missed Yeasayer at the #IE 9 release party at #SXSW? Well, here’s a video of them performing to ease your pain. http://ow.ly/4fOk2

It’s been just a little over a day since the release of @Mike_Tompkins firework video and its...

Wed, 16 Mar 2011 13:39:36 -0400

It’s been just a little over a day since the release of @Mike_Tompkins firework video and its already been viewed 167k times. bit.ly/e36JcV

Microsoft Makes Web 'Beautiful'

Wed, 16 Mar 2011 09:23:00 -0400

By: Aaron Baar

March 15, 2011

With the official launch of the latest version of its Internet Explorer browser (which has been available as a public beta for several months), Microsoft is out to prove the Web can be more than functional — it can be beautiful.

“As we start to talk to a slightly wider audience, [we’re saying], ‘You can be fast, but you can also be beautiful,” says Ben Carlson, chief strategy officer for Microsoft’s Internet Explorer creative agency Bradley and Montgomery. “It’s not just a speed test done in isolation. It’s about what immersive amazing Web experiences that can be created.”

The browser officially launched March 14 at the SXSW festival. Marketing will involve extensive digital advertising, including home page takeovers of popular sites such as CNET and YouTube, as well as pre-roll before videos.

For the SXSW launch (picked as a venue because it attracts a lot of tech enthusiasts and artists), Microsoft worked with the satiric newspaper The Onion on a special edition with stories related directly to the Internet. As the sole sponsor, the issue is heavy with IE9 ads, Carlson says.

The agency (which also worked with several other shops including media agency Universal McCann and Razorfish, as well as others for digital programming) has also established an IE9 dedicated Web site, www.beautyoftheweb.com, to showcase all of the browser’s new capabilities. For instance, a video remixer allows users to change aspects of an a capella version of the pop song “Firework” (as recorded by YouTube artist Mike Tompkins) with the quick speed of the new browser.

“We were big fans of his, and we wondered ‘What is something that could demo how powerful the browser is? What if we created a demo that’s just fun?” Carlson says. “[Mike] had never done anything with a brand before but was interested in creating something unique and interesting for his fans.”

The microsite also includes video of people using the browser side-by-side with competitors (such as Google Chrome and Firefox) on identical computers to demonstrate how the speed of the browser can make an experience better.

“All browsers are pretty quick with [page] loads — now it’s about the experience,” Carlson says. “If you’re using Internet Explorer 9, you’re going to get a different experience. It’s one thing to say we’ve created something that’s fast. It’s another thing for real people to get to experience it.”

Posted on MediaPost.

Microsoft Sends Invites for Feb. 10 Internet Explorer 9 Event http://ow.ly/1b5KNX

Sun, 30 Jan 2011 03:46:51 -0500

Microsoft Sends Invites for Feb. 10 Internet Explorer 9 Event http://ow.ly/1b5KNX

Check out the crowdsourced documentary, Life in a Day. http://ow.ly/3M2Y9

Sat, 29 Jan 2011 06:41:10 -0500

Check out the crowdsourced documentary, Life in a Day. http://ow.ly/3M2Y9