Bradley and Montgomery Wins OMMA Award for Best Standalone Video

September 22, 2009

NEW YORK, Sept. 22 /PRNewswire/ — Independent advertising agency, Bradley and Montgomery (BaM), took home the OMMA award in the Standalone Video Category for their work on Microsoft’s History of the Internet video Monday night.

History of the Internet, created to promote the launch of Microsoft’s Windows Internet Explorer 8, was a 5 minute humorous journey through the surprisingly brief history of the Internet. The video featured comedians (Janeane Garofalo, Dave Hill, Christian Finnegan); Web personalities (Obama Girl, the Ninja from “Ask a Ninja”); and even a Harvard Professor (Jeffrey Rayport, inventor of the phrase “viral marketing”). The video remembered the best and worst of the web - from dancing hamsters to pointless status updates - all in a hilarious trip down memory lane to celebrate Microsoft’s newest web browser, Internet Explorer 8.

“We are thrilled to be recognized by the OMMA Awards for the History of the Internet video,” says Ben Carlson, Chief Strategy Officer for Bradley and Montgomery. “Five minutes is tremendously long for a web video. But because it was funny, topical and unique, people watched. In fact, collectively 42,000 hours have been spent watching just this one video online.”

The video was launched at Microsoft’s Mix09 conference in Las Vegas last spring as part of the release of Internet Explorer 8. Using an innovative strategy, BaM used the few hundred people who were in the room watching the video live to help launch the video online to thousands more. People who mentioned the video on Twitter were direct messaged with a link to the video, which many in turn ReTweeted. IE8 ended up as a trending topic on Twitter and the video received a significant amount of social media chatter and press. To date the video has received over a half million views.

To produce the video, BaM worked with Generate, an LA-based content production company. In only a few short weeks, Generate was able to line up the dozens of personalities needed to bring the video to life. The video was directed by Disposable TV, a Generate client.

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